The Brand

Founded with a vision to redefine silver jewelry, D-POW draws inspiration from cultural heritage and contemporary design to craft pieces that celebrate individuality and self-expression. Each creation embodies the perfect balance of traditional artistry and modern craftsmanship, offering our customers jewelry that is both meaningful and striking. At D-POW, we believe that jewelry is more than an accessory; it’s a statement of identity and confidence. That’s why every piece is meticulously designed and crafted from premium-quality sterling silver, ensuring unmatched durability and beauty. Whether it’s a delicate necklace, a bold ring, or a pair of stunning earrings, our collections are curated to resonate with diverse styles and occasions. We are committed to sustainability and ethical sourcing, ensuring that every step of our process aligns with our values of integrity and responsibility. By blending traditional techniques with cutting-edge technology, we aim to create jewelry that not only looks exquisite but also stands the test of time.

Brand Story

From a young age, silver jewelry has been an inseparable part of D-POW's founder, Su Yuan's, life. From her youthful days to her entrepreneurial journey in silver jewelry, Su Yuan believes that silver jewelry should not merely be an object, but a medium to convey emotions and create resonance. While designing silver jewelry, Su Yuan noticed a lack of design innovation and craftsmanship in domestic silver accessories. She realized that only personalized, original designs could truly reflect the soul of each wearer. The market gap in affordable luxury silver jewelry inspired Su Yuan to establish D-POW. She hopes to provide urban women who pursue beauty, fashion, and quality with stylish and affordable luxury silver accessories, enabling them to embrace a bold, carefree, and self-fulfilling lifestyle. At D-POW, silver jewelry is no longer just an object—it becomes a vessel for emotions and connections, and the most meaningful companion for the wearer.

International Design Team

We have partnered with renowned Parisian jewelry designer Hélène Rommelaere to co-create the D-POW "Baoxianghua" Collection. Our team includes 15 designers who graduated from world-class institutions such as Central Saint Martins and Birmingham City University. With extensive experience in multi-dimensional jewelry design and innovative development thinking, they ensure new collections are launched monthly, catering to the fast-paced fashion world and the versatile needs of urban women for different occasions. In 2022, we participated in the 7th Sino-French Brand Forum, forging collaborations with more top-tier French designers.